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Integrated Lighting Stylish Wall Retail Display Red Triangular Details Opticians Nulty

Selfridges Eyewear Destination


All eyes were on the opening of Selfridges’ new optical destination, the final part of the store’s magnificent Accessories Hall makeover. Working alongside Alex Cochrane Architects and FDA we created an LED lighting scheme that exudes high-end and does justice to the specs and sunnies, and each element of the luxury interior design.

To fulfil the brief we focused on integrating light into joinery, walls, feature display cases, shelving and mirrors. The geometric-shaped display cases within the walls are a favourite of ours – indirect lighting details emphasise their shape and draw attention to the glasses. They have a big impact on the space along with the bespoke circular mirrors, which are surrounded by a delicate line of light that provides the perfect amount of vertical illumination on the face, without creating shadows. Intricate lighting details continue in the luxury area’s display cabinets: to complement and highlight the opulent merchandise we used tiny spotlights that are almost jewel-like.

Throughout the retail area the lighting is purposely refined and low contrast. The result is a space that’s bright and well illuminated with ambient and flattering light levels.

Away from the retail floor the luxurious experience continues in the optical and consultation rooms, which have a calm, relaxing feel, some with a stylish, completely blue interior. Here we used a mix of low-level lighting, task lighting and downlights, with a lighting control system in some areas to modify lighting as required.

Images: © James French

LIT Awards 2018 Logo Winner Selfridges Optical Department London Fashion Nulty


The simple yet stylish free-standing bespoke mirrors, which are encircled with carefully selected delicate lighting.

— Daniel Blaker

Project Team

Daniel Blaker


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