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Lighting Scheme Video Projection Sport Pop-up Event Department Store Nulty

House of Innovation

Making light of sport

Yes, we’re probably biased but London’s 2012 Summer Olympics was something to shout about. Even the least sport minded of us got into the spirit, waving our flags, celebrating triumphant medal wins and deciding we must get fit.

Saluting the great year of sport was a pop-up retail and brand experience in London’s famous department store Selfridges called “The House of Innovation” – a Nike event that showcased the future of sport.

We were appointed to create the retail lighting solution that was, we’ll be honest, technically challenging (we like to be kept on our toes). The lighting scheme consisted of track-mounted narrow beam spotlights that needed careful and considerate focusing because a digital projection set-up and retail display – with integrated illumination – was in close proximity.

It was crucial to minimise light spill across the digital displays so the lighting composition took into account the intensity and juxtaposition of the video projection. Light levels were kept relatively low to add some contrast and drama in the temporary retail space and further lighting was integrated into feature product displays.

Photography: © Nike


Definitely the technical challenge of seamlessly blending light and video projection.

— Paul Nulty

Project Team

Paul Nulty


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