We love a bit of quirkiness. So, when Speedo wanted to showcase their latest products through an extraordinary selling platform we dived straight in.
The edgy Underdog Art Gallery in London Bridge played host to the pop-up, brand event and we teamed up with the client and architect to create a lighting solution that gave guests a unique, immersive brand experience.
The constantly changing lighting design scheme reflected on an 8,000-metre ribbon installation transforming the location from a static maze into a mesmerising, fluid forest of Rio-inspired colour. As they explored the swimwear brand’s latest merchandise on offer, guests and buyers were definitely treated to a one-off transitional visual experience.
A special thank you to iGuzzini, Lumenpulse and Flos who supplied products for the launch.
— Paul Nulty