There’s no better stage than the world-famous Piccadilly Circus so we were very excited to use our lighting design skills in the creation of this colourful, temporary installation in London’s West End.
To celebrate the festive season and keep Eros safe from over-excited revellers the Grade I listed statue was transformed into a giant octagonal box overflowing with presents so enormous that Santa and his reindeer would’ve run a mile.
Our lighting design solution created an immersive brand experience for passers-by as the illuminated gifts and Eros himself responded to the constantly changing content of the eight surrounding media screens.
Image: © Wildstone
— Paul Nulty