When Element 7 moved to a new showroom in Chelsea Creek it was essential that the lighting scheme did justice to the luxury flooring products, as well as complement the industrial interior.
Mirroring the diamond shape of the building, suspended lines of light extend throughout the showroom to provide the perfect level of ambient illumination. To supplement the lighting scheme further, track and spotlights highlight the vertical product displays and raw concrete walls. This design technique helps to balance out the natural light that floods the showroom.
The LED lighting scheme uses quality light sources with high colour rendering. This ensures that the tone of each flooring product is accurately displayed and looks the same in artificial light as it does in daylight – a key part of the brief.
Images © Element 7
