The complex role of a retail lighting designer

Paul Nulty shares his insights into the multifaceted role of an architectural lighting designer in this issue of the Lighting Journal. With increased pressure from digital media designers and marketing moguls, retail lighting design needs to be more than about illuminating architecture.

In this feature, Paul breaks down the importance of retail lighting design in creating an emotional connection with a brand and the ways in which this can manipulate consumers’ buying behaviour.

Discover why designers need to be at the top of their game in the world of retail more than ever, here.